How to Use AI to Research Competitors in Your Industry - Post 31
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Ever feel like your competitors are one step ahead, but you’re too busy running your business to keep track of what they’re doing?
AI can help you gather insights about your competitors—fast. With the right tools and prompts, you can uncover what’s working for them, what keywords they rank for, what customers are saying about them, and how you can stand out.
And you don’t need to be a tech expert to do it.
Step-by-Step: Use ChatGPT for Competitor Research
Step 1: Make a Competitor List
Start with 2–5 businesses in your area or industry that offer similar services. You can include direct local competitors or major players online.
Step 2: Use This Prompt in ChatGPT
“Give me a competitor analysis of [Competitor Name] for a [your industry] business. Include their target audience, key messaging, online presence, customer reviews, and marketing strategies.”
Do this for each competitor and compare results.
Step 3: Analyze Website and Social Media Content
You can also paste in content from a competitor’s website or social media and ask:
“Summarize the key messages and tone of this business based on this content.”
“What audience is this content targeting?”
Step 4: Ask AI for Actionable Insights
Try this follow-up:
“Based on this competitor analysis, what are 3 opportunities for [Your Business Name] to differentiate itself?”
Bonus Tip: Combine with Free Tools
Pair ChatGPT with tools like:
Google Reviews (for public feedback)
SimilarWeb (traffic and keyword data)
Meta Ad Library (see what ads your competitors are running)
You can paste insights from these into ChatGPT and ask for analysis.
Why This Works
Saves hours of research
Helps clarify your competitive edge
Reveals marketing strategies you can learn from (or improve on)
✅ Want Help Setting This Up for Your Business?
If you’re a Houston-area business, I’m offering a free AI training session to walk you through this process.
We’ll research your competitors together and turn those insights into a plan that works for you.
📅 Call (832) 975-1825 to Book your free session today!